Our Editorial Guidelines: Delivering Trustworthy Career Advice

Zety’s Promise

Zety provides complimentary and dependable career resources that have supported millions of jobseekers worldwide.

Since 2016, we have focused on delivering high-quality, career-related content you can rely on. Our career blog features a wealth of in-depth articles providing expert advice grounded in experience, research, and HR expertise. Every day, we monitor hiring trends and research, analyse employment reports, and observe labour market forecasts to ensure you receive the insight needed to craft a professional CV and write an excellent cover letter for your dream job.

Our Experts

Zety's editorial team comprises Certified Professional Résumé Writers, career experts, editors, and leads. We’re a member of the US National Career Development Association and frequently collaborate with other HR and Legal professionals. This collaboration ensures that everything you read on Zety’s career blog is reliable, precise, and current. Our stories have gained recognition from educational institutions and renowned media outlets worldwide.

Our writers come from various professional backgrounds, including HR, legal, business, education, and marketing. Before joining Zety, we've all experienced the challenges of job searching and seeking reliable advice for CV and cover letter writing. Through these personal experiences, we've gained a deep understanding of our readers' expectations and needs for reaching their career objectives. We’re dedicated to delivering trustworthy advice to help you consciously and successfully shape your career.

Our Editorial Principles

Our entire content creation process, from idea to publication, is guided by the following values:

Empathy: We write for you, not for ourselves. Our goal is to help every person land a great job. That wouldn’t be possible without understanding the challenges our readers face during all stages of their job-searching efforts. We know clickbait is frustrating, so we avoid sensationalism in our articles. Instead, we provide high-quality, engaging articles that convey the message without unnecessary fluff. We strive to write in a relaxed and friendly tone, using puns and jokes when appropriate, to maintain a light-hearted tone that can put our readers at ease and alleviate the stress related to job seeking. Yes, we’ve all been there and done that.
Accuracy: We prioritise facts over opinions. Each article published on Zety is carefully fact-checked to ensure it features information backed by data and statistics from reputable sources. Knowledge is power, and you well deserve to have it.
Authority: Zety collaborates with internal and external HR experts to monitor hiring trends. Additionally, our writers ground their advice in data from established sources, such as independent research organisations, universities, and government institutions such as The National Institute of Educational Planning and Administration, Ministry of Education, Ministry of Corporate Affairs, UNESCO, World Economic Forum, Organisation for Economic Cooperation and Development, and Harvard Business Review.

Our Editorial Quality Lifecycle

At Zety, we’re committed to writing always reliable, precise, and up-to-date content. Each article published on our website undergoes a stringent content creation and revision process:

Zety Editorial Guidelines

1. Research

Zety’s content team follows the latest HR trends, industry developments, and job search queries to uncover new topics that could help readers like you. When a topic is assigned to a writer, they dig deeper to acquire labour market data and conduct research on this subject. We use reliable sources, including government departments, academic research, and industry reports to ensure each piece of content we create for you is trustworthy and extensive.

2. Writing

Zety’s writers are wordsmiths. While creativity flourishes, our internal guidelines make sure that each content piece is engaging and informative. We aim to offer accurate, helpful, and inclusive information, but we also want to make it enjoyable for the reader. We put real talk above overly elaborate language.

3. Quality Check

All articles are reviewed by one of our experienced editors to ascertain that they include actionable advice to support you in getting your dream job. We focus not only on the quality of the language but also on fact-checking the information provided in each guide—all to make sure you can trust us.

4. Publishing

Our content team collaborates with other experts who publish the articles on our career blog. They’re responsible for delivering the best user experience for Zety’s readers. When a new article is published, we conduct a second round of quality checking to view it from the reader’s perspective.

5. Revisions

The content team routinely reviews published articles to keep them relevant and accurate. After the update, each article is date-stamped so the readers know that the information featured in the guide is up-to-date and reliable.

Sign of Excellence

Zety's career advice and expert insights have been recognised by over 200 universities, organisations, and prominent media outlets worldwide, including Maryville University, Santa Clara University, Allegany College of Maryland, University of Rochester, Forbes, The Financial Times, HuffPost UK, Career Builder, and Life Hacker.

Zety conducts original research on hiring practices and current economic trends. We perform surveys that collect data from various social groups and analyse it to understand better shared job-searching experiences, employment conditions, and other aspects of work life.

Below, you can see selected publications featuring Zety’s original research:

Your Turn

Your opinion is important to us. We encourage you to rate our guides and interact with us in the comments section under each article. Feel free to leave your feedback, share your experiences, and ask any questions—this way, we can support you in a more collaborative way. If public commenting is not your preference, you can always share your thoughts and questions with us at editorialteam@zety.com.