Cover Letter for Lidl: Examples [Customer Assistant & More]
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You know you’ve got what it takes to work at Lidl. You’re pretty sure you’d really enjoy working there. Your CV is looking pretty good, even if you do say so yourself.
There’s one thing standing in your way—
And it’s a dealbreaker for sure. You don’t have a cover letter for Lidl jobs… At least, not yet!
This guide will show you:
- A cover letter for Lidl example better than 9 out of 10 others.
- Cover letter examples for Lidl that let you play to your strengths.
- Step-by-step instructions on how to write a cover letter for Lidl.
- Why the right few achievements are your ticket to a Lidl job.
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Casting a wider net than just Lidl? Need more cover letter writing examples and advice? See some of our related posts:
- Cashier Cover Letter Example & Guide
- Customer Service Cover Letter Example & Guide
- Retail Cover Letter Example & Guide
- Sales Assistant Cover Letter Example & Guide
- Receptionist Cover Letter Example & Guide
- Career Change Cover Letter Example & Guide
- Short Cover Letter Example & Guide
- Email Cover Letter Example & Guide
- Cover Letter Examples & Guides for Every Industry
This cover letter for Lidl example proves you’re exactly who they’re looking for:
Customer assistant cover letter for Lidl example
Leo Coates
Customer Assistant
24 Ash Lane
Sailbury
SE12 2LS
07041813
11th July 2022
Chloe Poole
Store Manager
Lidl Salisbury
22 Southern Way
Salisbury
SE25 1WD
Dear Ms Poole,
I was thrilled to learn about the opening at Lidl Salisbury. As a customer assistant with the Salisbury Co-Op, I served up to 15 customers an hour while maintaining a cheerful and helpful demeanour. Something that was recognised by 20+ positive comments made by these customers to the store manager. I am sure I can bring similar levels of customer satisfaction to Lidl Salisbury.
In the job advert, you say you're looking for a customer assistant with strong customer service, organisation, and teamwork skills. The following achievements show how I’m a perfect fit:
- Customer service. Helped 20+ customers a day with various queries. Walked over 2 km a week leading customers to the items or shelves they were looking for.
- Organisation. Developed a count-and-tally system for the bakery department to keep track of stock throughout the day, reducing waste by as much as 15%.
- Teamwork. Helped to quickly and efficiently unpack 6 pallets of stock each shift, organising into ad hoc teams when deliveries arrived.
It’s Lidl’s culture of inclusivity and community-building that has me so excited about this job in particular. A frequent shopper at the Salisbury store, I can see that this is an atmosphere in which I can do my best work.
Can we schedule a call to discuss how I can contribute to keeping Lidl Salisbury running efficiently without compromising on the customers’ experience?
Yours Sincerely,
Leo Coates
There’s an invitation to an interview waiting for you in Aisle 3.
A cover letter for Lidl like that really gets hiring managers’ attention.
Now, here’s how to write a cover letter for Lidl jobs, step by step:
1. Use a proven cover letter for Lidl template
When a customer walks into a Lidl store, they expect to find the shelves neatly stacked—
And all the items they’re looking for in their usual places.
Make life just as easy for the hiring managers browsing through your cover letter.
Cover letter for Lidl—Checklist
- Your contact details.
- The hiring manager’s contact details (with company address).
- “Dear” + the hiring manager’s name.
- First paragraph: introduction and an impressive achievement.
- Second paragraph: key job requirements and how you satisfy them.
- Third paragraph: why you want to work at Lidl in particular.
- Fourth paragraph: a confident CTA.
- “Yours Sincerely” + your full name.
How should you format a cover letter for Lidl applications? What about choosing the right font? See our guide: Cover Letter Format: A Complete How-To Guide
2. Start your cover letter for a Lidl job right
When you apply for a Lidl job, your application is one of many they receive.
Dozens of cover letters, each one claiming “I’m perfect for this job” and “what a coincidence, I have all the skills you’re looking for!”.
So how do you stand out?
By hitting them with a strong achievement right off the bat.
This is what will keep them reading.
These cover letter for Lidl examples show how to address your cover letter:
Cover letter for Lidl examples—Header and first paragraph
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Leo Coates Customer Assistant 24 Ash Lane Sailbury SE12 2LS 07041813 11th July 2022 Chloe Poole Store Manager Lidl Salisbury 22 Southern Way Salisbury SE25 1WD Dear Ms Poole, I was thrilled to learn about the opening at Lidl Salisbury. As a customer assistant with the Salisbury Co-Op, I served up to 15 customers an hour while maintaining a cheerful and helpful demeanour. Something that was recognised by 20+ positive comments made by these customers to the store manager. I am sure I can bring similar levels of customer satisfaction to Lidl Salisbury. |
Professional, enthusiastic, loaded with facts and focused on what you can do for them.
They’re hooked.
Whereas this cover letter for a Lidl job, not so much:
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| I’ve been working in retail for over five years now and by all accounts, I have a natural flair for customer service. I’ve had great success in providing customers with the kind of experience that makes them want to come back, again and again. I’m also an extremely efficient worker, routinely doing more for less. |
Sound impressive?
Not to a store manager.
They read these kinds of claims all the time.
Where’s the proof? Where are the concrete examples?
Without them, these are just empty words.
What if you don’t have the experience to pull off something like that first example?
Cover letter for Lidl example—First paragraph with no experience
Is this your first job in retail?
Use relevant achievements from non-retail jobs that show the skills Lidl is looking for.
What if this is your first job ever?
Use:
- A name to drop—maybe someone referred you? Employers love referrals.
- A fact about Lidl that makes you want to work there.
- A time when Lidl was recognised for doing something positive.
- A fact about you that that speaks to your passion.
Check out this cover letter for Lidl example:
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| Looking through the Lidl careers webpage, I was struck by the attention Lidl pays to helping employees grow with the company. The training and development opportunities on offer make Lidl a longer-term choice. With my proven attention to detail and organisation skills, I believe I could benefit from many of the programmes on offer while contributing back to the company. |
See that?
Even with no experience, this candidate isn’t just saying “this job would be great for me”.
They’re showing their passion for and knowledge of Lidl—
They’re looking forward to being able to contribute.
Beginnings can be tough. Check out our full guide: How to Start a Cover Letter: Sample & Complete Guide
3. Make the middle of your cover letter for Lidl meatier than the deli section
You’ve caught their attention with an achievement or two.
Now it’s time to drill down and hit them with targetted strikes.
Your bullseye?
The job requirements, one by one.
Pick out the most important three or four job requirements mentioned in the advert.
Then, follow these steps:
- Confirm your understanding of the requirements: list them.
- Show how you put these skills into action in the past.
- Make it clear you’re interested in this particular job, not just any job.
Read through these cover letter for Lidl examples:
Cover Letter for Lidl examples—Paragraphs two and three
The first of these examples clearly addresses all three steps above. It shows, understanding, proof, and passion.
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In the job advert, you say you're looking for a customer assistant with strong customer service, organisation, and teamwork skills. The following achievements show how I am a perfect fit:
It’s Lidl’s culture of inclusivity and community-building that has me so excited about this job in particular. A frequent shopper at the Salisbury store, I can see that this is an atmosphere in which I can do my best work. |
This is what you need, here’s the proof I have what it takes.
The passion you have for the job and for Lidl is important, very important—
But it’s not enough.
This cover letter for Lidl example isn’t lacking in passion:
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| I’m a people person at heart and believe that this makes me very well suited to working as a customer assistant. I get a lot of positive energy out of even the small interactions this kind of work gives me with customers. It’s something I truly enjoy. |
What’s it missing?
It doesn’t show any understanding of the requirements, it offers no proof whatsoever, and it doesn’t mention Lidl—it’s like any store would do.
What if you don’t have any experience to draw upon?
The first and third steps stay the same: show you understand what they require and let your passion shine.
To prove you meet each requirement, look to any volunteer work you’ve done, practical work, internships, or even projects and hobbies.
Find some area of your life, as close to a work context as possible, in which you’ve put the skills they’re looking for into action.
Read more: Actionable Cover Letter Tips to Improve Your Chances of Success
When making a CV in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check. Start building a professional CV template here for free.
When you’re done, Zety’s CV builder will score your CV and tell you exactly how to make it better.
4. End your cover letter for Lidl with a proactive CTA
You’ve done a great job at making your case—
The ball is in their court now, right?
It is, but it’s kind of just sitting there.
Put it into motion by ending on a confident Call to Action (CTA).
Compare these cover letter Lidl examples:
Cover letter for Lidl examples—CTA
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| Can we schedule a call to discuss how I can contribute to keeping Lidl Salisbury running efficiently without compromising on the customers’ experience? |
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| Please find attached my CV. Thank you for your consideration of my application. This job would be a dream come true and it’s something I truly believe I would be good at. |
The second example’s not terrible, not by a long shot.
Does it stand a chance against the first one?
No. Why?
Because the first example is proactive and focused on what the candidate can do for Lidl.
The second one is all about what they believe and what they stand to gain.
This kind of CTA doesn’t come naturally to everyone. See our full guide for more tips and examples: How to End a Cover Letter
All this has been to get the store manager to read your Lidl CV. It’s the CV that gets you the interview and the interview that gets you the job.
Your next step if you haven’t done so already?
An interview-winning CV.
Plus, a great cover letter that matches your CV will give you an advantage over other candidates. You can write it in our cover letter builder here. Here's what it may look like:
See more cover letter templates and start writing.
Key takeaway
Here’s how to write a Lidl cover letter:
- Follow the right format for a Lidl cover letter. It will help you stand out like the specials in Aisle 6.
- Open with a big achievement. A Lidl cover letter has to entice them like fresh-baked bread, or they’ll walk on by.
- Show them you’re a great match. Make it clear you understand what they’re looking for and offer evidence that you’re that person.
- End with a positive CTA. Show them you’re eager to learn more about the role during an interview.
Got any unanswered questions about how to write a cover letter for Lidl? Wondering how a cover letter for Lidl can help you stand out? Leave a comment! We’ll be sure to reply.
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