4 Marketing Resume Examples & Templates for 2024

A marketing associate is responsible for assisting in the development and execution of marketing strategies, conducting market research, and coordinating marketing campaigns. They play a key role in driving brand awareness and generating leads through various marketing channels. Marketing associates must possess strong analytical skills, creativity, and the ability to work collaboratively in a team environment. Writing a marketing resume is essential for showcasing these skills and experiences to potential employers.

Want to save time and have your resume ready in 5 minutes? Try our resume builder. It’s fast and easy to use. Plus, you’ll get ready-made content to add with one click. See 20+ resume templates and create your resume here.

Create your resume now

Use this resume template

Sample resume made with our builder—See more resume examples here.

Marketing Resume Example

Create your resume now

Entry-Level / Junior Marketing Resume Example

An entry-level or junior marketing associate is typically new to the field and is gaining experience in marketing and advertising. They’re eager to learn and contribute to the team while developing their skills. Here’s a resume sample for an entry-level marketing associate:

Create your resume now

Middle Marketing Resume Example

A middle-level marketing associate has a few years of experience in the field and is proficient in developing and executing marketing campaigns. They have developed a good understanding of marketing principles and can handle more complex projects. Below is a resume sample for a middle-level marketing associate:

Create your resume now

Experienced / Senior Marketing Resume Example

A senior marketing associate has extensive experience in the field and is highly skilled in managing marketing campaigns, analyzing market trends, and leading marketing teams. They can develop and execute advanced marketing strategies to drive business growth. Below is a resume sample for a senior marketing associate:

Create your resume now

Resume Templates for Marketing Professionals

After analyzing 11 million resumes using the Zety Resume Builder, here are the top 3 choices of resume templates for marketing professionals.

Cascade

Use this resume template

I recommend the Cascade resume template for marketing professionals because of its clean, dual-column layout that efficiently highlights personal information and professional experience. The contrasting sections make it easy for hiring managers to find the key details quickly. This minimalistic resume template is perfect for showcasing marketing achievements and strategic skills in a clear and professional format.

Concept

Use this resume template

In my opinion, the Concept resume template is ideal for marketing professionals seeking a modern yet practical design. The Concept’s single-column layout ensures clarity, with a sidebar neatly organizing contact information and key competencies. Its polished appearance helps recruiters focus on professional experience and marketing expertise. This creative resume template exemplifies an elegant resume style, providing a detailed and professional presentation of a marketing career.

Diamond

Use this resume template

From my perspective, the Diamond resume template offers a sophisticated and clear presentation for marketing professionals. The two-column layout effectively separates personal information and a professional summary from detailed experience, education, and skills. The structured layout, combined with visually appealing bullet points, ensures easy navigation. This unique resume template is ideal for presenting marketing credentials in an organized and professional manner, ensuring that qualifications are easily understood by recruiters.

How to Write a Marketing Resume:

1. Pick the Best Format for a Marketing Resume

Pick a simple marketing resume format like the reverse-chronological layout. It lets hiring managers grasp your value proposition fast. That's essential because, according to our HR statistics report, the average resume only gets seven seconds in the recruiter's hands.

White space is your friend. So are clear, legible fonts and eye-catching headings. Finally, save your resume in PDF format. PDFs preserve the layout. Other file types can scramble your careful resume architecture.

Still not sure the reverse-chronological resume format is best? Check our guide: "3 Resume Formats: How to Choose the Best One [Examples]"

Add Contact Information The Right Way

Adding contact information to a marketing resume is easy, right? While the basics don't take much brain power, there's a lot more to contact info than the obvious. First, cover the classics.

Include:

• Full Name
• Updated Phone Number
• Professional Email Address

Also, add your LinkedIn profile. Make it stand out by following the tips in our guide to optimize your LinkedIn profile here. Do include a link to your portfolio site. Don't have one? Google "digital marketing portfolios" to get lots of great examples.

When used this way, your contact information can be a CTA for an entire marketing mix instead of just a name and number.

Need more inspiration for your perfect marketer resume? Hunting for a professional resume template? See our guide: "How to Make a Resume: A Step-by-Step Guide (+30 Examples)"

2. Describe Your Marketing Experience

List your most recent experience in your marketing resume first, and make each position a value proposition.

Always quantify your accomplishments. For example, you could detail how much you increased conversions on a particular ad platform or how many organic positions you increased the rank of key pages in Google results.

Here are the most essential steps to tailor your resume:

1. Begin with your most recent job title.
2. Include the company name and your start and end dates.
3. Describe your marketing role concisely, addressing everyday challenges.
4. List six impactful bullet points that demonstrate your expertise.
5. Highlight achievements using the PAR (Problem-Action-Result) formula.

Here are some examples of responsibilities for a marketing resume:

Marketing Keywords for a Resume

• Develop and implement comprehensive marketing plans to increase brand awareness and drive sales.
• Conduct market research to identify target audiences and analyze competitor strategies.
• Create engaging content for digital and traditional marketing channels, including social media, email, and print.
• Manage and optimize marketing campaigns across various platforms to maximize ROI.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and strategy alignment.
• Analyze marketing data and metrics to assess campaign performance and identify improvement opportunities.
• Coordinate and execute promotional events, product launches, and trade shows.
• Develop and manage budgets for marketing campaigns, ensuring cost-effectiveness and efficiency.
• Cultivate relationships with media outlets, influencers, and strategic partners to enhance brand presence.
• Utilize marketing automation tools to streamline campaign execution and lead nurturing processes.

Always use action verbs that convey your responsibilities and achievements effectively. Here are some action verbs for marketing resumes:

Marketing Resume Action Verbs

• Developed
• Implemented
• Conducted
• Created
• Managed
• Optimized
• Collaborated
• Analyzed
• Coordinated
• Cultivated

Pro Tip: “After you send your resume, follow up. It shows you're really interested, not just applying to anything you see." -Heidi Prior, Travel Media Sales and Marketing Executive, Miles Partnership. 

3. Take Care of Your Education Section

People say that getting a job in marketing is all about experience. That means your marketing resume's education section doesn't matter, right? I couldn’t disagree more. 

It's a great way to separate you from the crowd. Make it presentable and original. Use it to show your personality and drive.

Make sure to include on your resume these items:

• College Name and Location.
• Years in School.
• Degree.

Also, add any extra-curricular activities that show you're perfect for this job offer. 

Remember that your online presence is everything as an online marketer or growth marketer. Have you tried Googling your own name? Manage your reputation by culling anything unprofessional and adding relevant content.

Want to make your marketing resume education section pop? Check out our guide: How to Put Your Education on a Resume [Tips & Examples].

4. Put Skills on a Resume for Marketing

Remember: Your resume is a mini-marketing campaign. Research the company, pay close attention to the job description, and pick most of your skills from the job posting itself. 

Next, brainstorm. Look through online job postings to see what's valued. Look at the table below. All the marketing skills there are the perfect keywords for a marketing resume.

Marketing Skills for a Resume

Soft Skills for Marketing:

• Sales
• Communication Skills
• Analytical
• Writing
• Negotiation
• Collaboration
• Creative Thinking Skills
• Work Ethic
• Passion
• Business Acumen

Marketing- Specific Skills:

• Sales Funnel Management
• SEO
• SEM
• PPC
• CPC
• Email Marketing
• Email Automation
• CRO
• A/B Testing
• Paid Social Media Advertising

Software Skills:

• HTML
• CSS
• Adobe Premiere
• MS Office
• Ms PowerPoint
• WordPress
• Ahrefs
• Google Docs
• HubSpot
• MailChimp

Once you've got a list of stellar skills, don't just stick them in your resume's skills section. Weave them into your experience section. Show how you leveraged them to achieve each accomplishment.

Need your marketing resume skills section to glow? See our guide: 40+ Best Examples of Marketing Skills to Put on a Resume (Proven Tips).

5. Add Other Sections for an Effective Marketing Resume

What if your best features don't fit under Experience, Education, or Skills? That's when you need to add a section. Do you have certifications like the AMA Professional Certified Marketer certification or a Google Analytics Certification? Be sure to showcase them in your resume.

Plus, if you complete courses on digital marketing from  HubSpot Academy, you can pin a badge to your LinkedIn profile.

And what about interests, hobbies, side projects, or accolades? Generally, too many sections will spoil a marketing resume. Pick one and stick with it. You could call it hobbies, projects, awards, or whatever best matches what you're trying to show off.

One last tip: Link to examples of your work from your marketing resume. Telling the hiring manager about your wins is great, but proving them is even better.

Looking to add a section to showcase your personality? Check out our guide: +20 Best Examples of Hobbies & Interests To Put on a Resume (5 Tips).

6. Write a Marketing Resume Summary or Resume Objective

Open your resume with a resume summary or a resume objective. But which one should you use? 

• Use a resume summary when you have plenty of experience and skills. 
• Use resume objective when you're just starting out, or switching careers.

According to Chamath Palihapitiya, CEO of Social Capital, marketing is getting users through the door and then moving them to an "Aha" moment, fast. Your resume should do just that.

Want more advice? Need more professional resume examples? Check out our two guides: How to Write a Resume Profile (Examples)

7. Attach a Cover Letter to your Marketing Resume

A cover letter is a way to show your personality and your creative side. And you need to do that because marketing is half analytical and half creative.

The cover letter lets you demonstrate that second part. Don’t forget to:

• Use the recruiter's name.
• Bring up something about the company you like.
• Explain specifically how you can use your marketing skills to benefit the company.

Create a shortlist from all the sections of your marketing resume. This is the cream of the crop. In this case, it fits a job posting that values branding, email campaigns, and content marketing.

Need some expert advice before you craft your marketing resume? See our guide: "How To Write A Cover Letter [Complete Guide With Examples]"

Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here. Here's what it may look like:

Create my cover letter now

See more cover letter templates and start writing.

If you're targeting a more specific job in marketing or public relations, see one of our dedicated guides:

• Public Relations Resume
• Marketing Manager Resume
• Marketing Director Resume
• Writer Resume
• Grant Writer Resume
• Digital Marketing Resume
• Ecommerce Resume
• Consultant Resume
• Communications Specialist Resume
• SEO Resume
• Copywriter Resume
• Social Media Manager Resume
• Brand Manager Resume
• Market Research Resume
• Marketing Analyst Resume
• Marketing Coordinator Resume
• Marketing Executive Resume
• Entry Level Marketing Resume
• Nonprofit Resume
• Journalism Resume
• Photography Resume
• Consulting Resume
• Sales Representative Resume
• Social Media Coordinator Resume

About Zety’s Editorial Process

This article has been reviewed by our editorial team to make sure it follows Zety's editorial guidelines. We’re committed to sharing our expertise and giving you trustworthy career advice tailored to your needs. High-quality content is what brings over 40 million readers to our site every year. But we don't stop there. Our team conducts original research to understand the job market better, and we pride ourselves on being quoted by top universities and prime media outlets from around the world.

Sources

• https://myfuture.edu.au/career-articles/details/5-ways-to-clean-up-your-digital-footprint
• https://www.ama.org/certifications/